As part of CCC’s ongoing Q&A series, we talk with Aaron Reid, Sr. Product Manager, to find out how our customers’ input has impacted the launch of—and subsequent updates to—CCC’s new transactional e-commerce platform, Marketplace.
“Core values are the basis for everything – for your culture, your business processes, how you treat your people, how you treat your customers,” says Sabrina Horn. “All of that radiates out through your brand. It is essential.”
We recently spoke with Nicole McKenna, Senior Director of Product Management, about CCC’s CX1 program and how it’s helped her team hone its view into customer workflows and exact real change—on short notice—to enhance our customer experience.
Building lasting customer relationships takes more than award-winning products and services. Understanding and addressing customer needs – especially when the business environment is challenging, changing and unpredictable – is fundamental.
At CCC, the Customer Experience First program, or CX1 as it’s known internally, was established by CEO Tracey Armstrong over a year ago to strengthen the customer experience.
By Dave Davis
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