Maximizing the Value of Your Company’s Content Spend
According to Outsell’s 2016 Information Pricing Study, the two most important factors in making content purchase decisions are usage metrics and user feedback. Clearly, it’s easier to prioritize purchases if you know what employees want and use most. So, how can you be sure that your organization is getting the most value from its content investment?
By examining how your company gets and shares published information, and how it tracks usage of that content, you may identify areas where you could operate more efficiently and save money.
Hidden Expenses – Here’s Where to Look:
It’s Easy for Employees to Get Information Online.
As a result, it can be tough to keep track of the content they purchase on their own. Employees are often unaware that a company subscription is in place. Lack of systems for managing content purchases can mean unnecessary spending for content to which your organization already subscribes.
Do You Know What Content Employees are Reading and Sharing?
How are you tracking this information? Knowing which content is valued most by employees will help your organization make smarter collections development decisions.
Are Employees Taking Advantage of the Rights Available to Them Through Your Content License Agreements?
By informing employees of the full usage rights they have under your subscriptions and licenses, you can help them leverage that content to the fullest extent.
Your Colleagues May Be Getting and Sharing Published Content Without the Necessary Rights.
Does your company have a policy that addresses the use of third-party copyrighted materials? Informing colleagues about the right way to use and share intellectual property can help to minimize copyright infringement risk and associated costs. Be sure your company has compliance guidelines and an updated copyright policy, and shares that information with employees throughout your organization. You may also consider including copyright compliance in your new employee orientation and in periodic trainings for existing staff.
Understanding how content is obtained, shared and tracked in your organization can help you save money by prioritizing your content purchases, showing employees what content your organization has already purchased for their use, minimizing the risk of copyright infringement and associated costs and deriving the most value from your content investment.