Companies around the globe are collectively investing hundreds of millions on “digital transformation” initiatives, but often invest far less on the employees responsible for fulfilling these new digital strategies. Leveraging technology to accelerate business processes and gain competitive advantage is important, but without a clear understanding of the human impact of digital transformation, these investments are unlikely to deliver the anticipated return.

To seize new opportunities and successfully transform into a 21st century operation, organizations must first understand the fundamentals of digital transformation and how this has the potential to impact their business and their people.

At Copyright Clearance Center, we help organizations of all sizes clear the path to integrated data and information, accelerate knowledge and advance copyright. And though we’ve built our brand around creating innovative, award-winning software and licensing products and integrating complex technology solutions, we’ve built strong, enduring customer relationships by designing what users need. Whether creating a knowledge management workflow solution for one of the world’s largest pharmaceutical companies or helping a century-old scientific publisher design and build a new content publishing system, we begin each engagement at the same point: understanding how people need to integrate, access and share information.

Throughout the course of our “Becoming Digital” white paper series, we provide the “why does this matter” foundation for organizations undergoing digital transformation. The papers’ author, Dr. Deborah Soule, brings decades of experience and targeted research to answer questions like:

  • Why is the process of “becoming digital” so difficult?
  • How should leadership teams approach digital transformation?
  • How are employee needs evolving as they experience digital transformation?

As we move toward this new frontier of digital dexterity, CCC is committed to partnering with organizations in all stages of the digital transformation journey, delivering human-driven solutions that turn information and insights into knowledge.

Click here to download your copy of “Becoming Digital” series.

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Author: Molly Tainter

Molly Buccini is a marketing communications manager at CCC. Her background before CCC includes B2B content marketing and local news reporting. Outside of the office, she enjoys reading, traveling, and theater.
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