Chloe Olore, Education Program Specialist at CCC, shares her thoughts on this question below.
One of the primary challenges faced by MedComms professionals revolves around a general lack of understanding regarding copyright laws. Many individuals may not be fully aware of what constitutes copyrighted material and the implications of unauthorized use of using published material in medical communications projects — but there are steps you can take to support your team.
- Establish Compliance Policies
Establishing formal copyright compliance policies within organizations is paramount. These policies should outline guidelines for obtaining permissions, especially when reusing copyrighted material in medical communications projects.
- Prioritize Education
Educating stakeholders about the risks associated with copyright infringement is essential. Emphasizing the potential legal and reputational consequences can encourage adherence to copyright laws and promote a culture of compliance.
- Adapt to New Technology
As artificial intelligence (AI) continues to play a prominent role in various industries, including medical communications, it’s crucial to address copyright implications associated with AI-generated content and using copyrighted materials to train LLMs. Organizations must stay abreast of developments in AI technology and copyright law to mitigate potential infringement risks.
Learn more about AI, Copyright & Licensing.
Navigating copyright laws in medical communications requires a comprehensive understanding of copyright basics, diligent compliance efforts, and adaptability to technological advancements. By prioritizing copyright education, implementing robust compliance measures, and fostering a culture of respect for intellectual property, organizations can mitigate risks and ensure ethical and legal content reuse practices.
3 September 2025