InsightMaster Data Management Essentials for Small and Medium Sized PublishersMaster data management (MDM) is a process to ensure uniformity, consistency, and centralized location for an organization’s primary data assets.
Case studySociety for Neuroscience Leverages Ringgold Identify Database to Standardize and Augment its Information AssetsWhile SfN possessed a wealth of records and information on their members and constituent organizations, a lack of standardization and demographic data prevented it from employing its data as an asset.