Who doesn’t love movies? They captivate, entertain and amuse. From Citizen Kane to Pretty Woman, The Godfather to The Sound of Music, all are packed with unforgettable scenes.

But what if you want to use a clip from your favorite movie to make your corporate message equally memorable? Maybe you want to liven up a presentation or pop a YouTube tutorial into an email? To do so, you need permission.

Why do 83% of corporate trainers at Fortune 500 companies regularly use video? “Because video delivers real value.”

Video on demand

Nearly all of us can say we have used YouTube at some point. A staggering 4.95 billion videos are viewed every day on the streaming platform, and around 300 hours of new video footage is uploaded to it every minute. Its popularity shows no sign of abating. Around the world, IP video traffic is set to increase three-fold between 2015 and 2020, a compound annual growth rate of 22%.

Increasingly, businesses are turning to online video content to communicate key messages. Per a recent survey by Copyright Clearance Center (CCC) of corporate trainers at Fortune 500 companies, 83% regularly use video at work, because video delivers real value. It can help to engage an audience, emphasize a point, entertain, educate and start a conversation.

Challenges and myths

While the benefits of videos might be obvious, the ways businesses should use them is less clear. Our survey looked at the biggest hurdles companies face when incorporating movie scenes into their work. Topping the list is obtaining copyright permission; 41% of respondents cited it as a major challenge.

As anyone who has ever tried to contact a studio about copyrighted material knows, the process is time-consuming. And it can also be expensive. Cost also appeared on the list of barriers; 26% of respondents found the permission price tag a greater barrier than the technology itself (13%).

As well as challenges, there are also misconceptions. Many employees believe online content is free to use. And even if they know they need permission, they have questions about who to get permission from and how and where to get it.

Any source, any format

Luckily, adding the allure of Hollywood to your training programs might be easier than you think. Whether you are tackling the sensitive issue of a change in management or the gutsy art of negotiation, you can highlight your message with relevant video content.

CCC’s Motion Picture License (MPL) not only gives businesses great value, but also simplifies the process of finding what video content is covered in your license with the MPL lookup tool. With scenes from more than 1,000 major movie producers and distributors, you can search from a wide range of sources and formats and rely on the knowledge they have been obtained legally. The Motion Picture License gives companies public performance rights to show designated movies and TV shows within training sessions, meetings, presentations and conferences.

You and your staff can spend less time searching for licensed and business-appropriate scenes, avoid the higher cost of pursuing individual permissions, minimize the risk of unintended copyright infringement, and have an effective tool to help manage compliance.

Find out how CCC’s Motion Picture License can help deliver more powerful presentations with messages your audience will remember.

Author: Stephen Garfield

Stephen Garfield joined CCC in 2005 and is the director of corporate account management. Stephen is responsible for the annual renewal of corporate licensing solutions, which today generate just over $150 million, as well as overseeing a strategic account management plan designed to help companies educate their employees on copyright law. 
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