With AI disrupting commercial innovation and the scholarly publishing ecosystem, companies, publishers, and academic institutions alike are re-evaluating their internal readiness, licensing strategies, data infrastructure, operations, and more to meet new market demands. To help them navigate their evolving businesses, CCC is proud to announce our partnership with Mantis, a leading data, tech, and marketing transformation company.
We recently sat down with the Mantis team to discuss our new partnership, how their unique suite of services and technology can turn data assets into profits, and what organizations can do to stay ahead of digital innovation in the age of AI.
We know that Mantis provides data, tech and marketing transformation. Tell us something interesting about your services that people might not know.
Most people think Mantis is a data and technology company. What’s less known is how deeply we help companies understand the real value of their data and use it to grow.
We help organizations see how their data connects to every part of the business, from operations to customer experience to new revenue opportunities. By demonstrating the value of their data and how to utilize it strategically, we enable leaders to transform information into a driving force for innovation and growth.
This creates what we call the data flywheel. The more a company utilizes its data to inform decisions and improve outcomes, the more valuable that data becomes. It is a continuous cycle where insight fuels growth, and growth generates even more insight.
Data is often called the new oil, but many companies still struggle to use it effectively. How does Mantis help them move from raw data to real impact?
Most organizations are sitting on valuable data they cannot fully use because it is often scattered across systems, inconsistent, or too complex to act on. Mantis helps bridge that gap by turning disconnected information into a single, reliable foundation for growth.
We start by cleaning, connecting, and structuring data so it speaks the same language across the business. Once that foundation is in place, we work with leaders to uncover where data can make the biggest difference, whether that is driving revenue, improving operations, or inspiring new products and services. As companies begin to activate and monetize their data, they generate even more insights that feed back into the data core built. Each cycle strengthens the core, enriches the insights, and amplifies the opportunities.
Many organizations are undergoing digital transformation. How does Mantis help leaders connect innovation with strategy?
Digital transformation is more than adopting new technology. It is about rethinking how a business operates, how decisions are made, and how value is created through data, automation, and modern systems. True transformation happens when innovation serves a clear strategic purpose.
Mantis helps leaders bridge the gap between ideas and outcomes. We align every experiment, pilot, and product initiative with clearly defined business goals, ensuring that innovation strengthens the organization’s long-term strategy rather than existing in silos.
We work alongside leadership teams to translate strategy into actionable data and technology roadmaps, guiding how innovation is tested, scaled, and measured for impact. The result is a transformation that lasts: organizations that are not only more digital, but more focused, adaptive, and ready for growth.
AI and automation are changing how organizations think about data. What role do these technologies play in Mantis’s approach?
At Mantis, AI and automation are practical tools that help us work with data at scale. They do not replace human expertise or creativity. Instead, they make our teams faster, more precise, and better equipped to uncover opportunities hidden within complex datasets.
AI enables us to analyze vast amounts of information efficiently, identify meaningful patterns, and test hypotheses at a scale that would be impossible to achieve manually. Automation ensures data remains accurate, consistent, and current across systems, reducing errors and freeing teams to focus on higher-value analysis and innovation.
True transformation happens when people, processes, and platforms are aligned around a clear strategy for data growth. That is why, at Mantis, we did not simply add AI and automation to existing workflows. Most traditional processes were built before these technologies reached the scale it is today, so inserting them without redesign would only create disruption. We rebuilt our processes with AI and automation in mind, ensuring they work seamlessly together to deliver consistent, scalable, and measurable impact.
Visuals and storytelling are increasingly important in how data is shared. How does Mantis approach public-facing marketing and communication?
At Mantis, data storytelling is a team effort. It is vital for the marketing, data, and technology teams to work closely together to make complex ideas easy to understand and meaningful to the audiences we serve.
We treat every piece of communication, from client reports to public campaigns, as an opportunity to connect data with purpose. The data and tech teams bring depth and accuracy to the process. In contrast, the marketing team ensures those insights are translated into clear, relatable stories that resonate with both technical and non-technical audiences.
This collaboration ensures that the value of data is not only analyzed but also perceived, understood, and experienced. By aligning how we visualize and communicate insights, Mantis helps organizations share their data stories with confidence and clarity.
Finally, how can Mantis best serve CCC’s community in preparing for digital innovation in an evolving AI world?
As Mantis continues to grow, our mission remains the same: to help organizations unlock the hidden value in their data. Every company, in every industry, has the potential to turn its data into a competitive advantage, to build its own data flywheel where insight fuels innovation and innovation drives growth.
We are committed to helping businesses and partners enhance their data capabilities, achieve data sovereignty, and compete confidently in the global economy. Our goal is to make advanced technology and data transformation accessible to organizations of all sizes, not just the largest enterprises.
We envision a future where innovation is inclusive, technology empowers, and every business can use its data to grow smarter and stronger. Mantis is here to make that future possible.
View our partner page here to learn more and contact Mantis about their data readiness and transformation services.
Continue learning about AI, Copyright and Licensing at CCC’s community resource page.