As print textbooks eventually do give way to courseware, industry analyst Michael Cairns says, college professors, administrators and students will appreciate an education delivered in 21st century models.

While it has long been foretold that the print textbook would disappear, the revolution has actually taken quite a bit longer than people anticipated.

As print textbooks eventually do give way to courseware, industry analyst Michael Cairns says, college professors, administrators and students will appreciate an education delivered in 21st century models.

“Textbooks served a tremendous benefit and purpose for the last 200 years or more and were quite useful in the marketplace,” he tells CCC’s Chris Kenneally.

“But when you see some of the ability to build in and make use of technology in the delivery of the content and the delivery of subjects, [you see that] students can have the opportunity to benefit from better products and more effective outcomes from the materials that they have access to through the classroom.”

The discussion was presented by the Textbook & Academic Authors Association as part of its special summer webinar series.

For more insight on 21st century education and digital-first textbooks, visit Beyond the Book to listen to a podcast of the interview and download the transcript.

Author: Christopher Kenneally

Christopher Kenneally hosts CCC's Velocity of Content podcast series, which debuted in 2006 and is the longest continuously running podcast covering the publishing industry. As CCC's Senior Director, Marketing, he is responsible for organizing and hosting programs that address the business needs of all stakeholders in publishing and research. His reporting has appeared in the New York Times, Boston Globe, Los Angeles Times, The Independent (London), WBUR-FM, NPR, and WGBH-TV.
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