When the Book Industry Study Group met in April for its first in-person annual meeting since 2019, keynote speaker and Hachette Book Group CEO Michael Pietsch summarized the current era for publishers as the best of times and the worst of times.

The last two years were indeed the best of times for publishers, as sales climbed skyward during the pandemic. Unit sales for print books rose 19% over 2020 and 2021 from their pre-COVID levels in 2019, an exceptional turnover in an industry that typically saw only 2% or 3% growth each year.

Yet it was also the worst of times for the book supply chain – so bad, in fact, that when dozens of containers filled with books rolled off a cargo ship and into the Atlantic Ocean in January, the news made international headlines and became comic fodder for hosts on late-night TV shows.

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According to BISG executive director Brian O’Leary, the same technological innovations that can help to ease supply chain issues – such as print-on-demand and use of local printers – also can contribute to making publishing more environmentally friendly.

“With on-demand printing, you’re creating a book closer to its destination, so that rather than print it in a central location in the United States and then ship it all around the United States or even outside the United States, you find the best location to produce it, send a digital file, and get that closer to the ultimate destination,” O’Leary explains.

“That not only reduces the paper consumption, because you’re printing when a book is actually ordered, but also you’re reducing the cost of fuel and essentially the carbon footprint for a book that’s delivered closer to its final destination,” he tells me.

Author: Christopher Kenneally

Christopher Kenneally hosts CCC's Velocity of Content podcast series, which debuted in 2006 and is the longest continuously running podcast covering the publishing industry. As CCC's Senior Director, Marketing, he is responsible for organizing and hosting programs that address the business needs of all stakeholders in publishing and research. His reporting has appeared in the New York Times, Boston Globe, Los Angeles Times, The Independent (London), WBUR-FM, NPR, and WGBH-TV.
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