Rapid AI adoption in the workplace is reshaping copyright risk for organizations of all sizes, in every industry. On the latest episode of the INTA Brand & New Podcast, host Willard Knox explores this increasingly complex issue with CCC’s Lauren Tulloch and Catherine Zaller Rowland.
Tulloch, Vice President and Managing Director, Corporate Markets at CCC, traces the dramatic shift in client attitudes since ChatGPT’s public launch. Early “don’t use it” policies have given way to leadership mandates and even employee scorecards that evaluate AI adoption. She notes that copyright exposure can surface at multiple points, from firms training models on copyrighted material to employees feeding articles, reports, and other third-party content into generative AI tools for summaries.
Zaller Rowland, CCC Vice President and General Counsel, unpacks the legal complexity behind this emerging risk, from the more than 120 copyright and AI lawsuits now active worldwide, to unsettled questions around fair use, output infringement, and human authorship requirements for copyright protection. She points to recent inconsistent court rulings as evidence that clear answers are likely still years away.
Their advice? Treat copyright as a foundational element of responsible AI through governance, education, and licensing that gives employees a clear, consistent framework to work within.