Information industry veteran Ian Palmer was named CCC’s new Vice President of Marketing via press release today.
Palmer, who most recently was Chief Sales and Marketing Officer at cloud-based software company PubHive, brings more than two decades of strategic marketing communications expertise to CCC.
“Ian has substantial expertise in driving market creation and demand through research-driven positioning and branding, full-funnel marketing management, plus data and analytics-driven decision making,” said Tracey Armstrong, President and CEO, CCC. “We look forward to his contributions as CCC continues to develop solutions that foster high data quality, integrate data silos, and create licensing solutions enabling the use of copyrighted materials as society realizes the benefits promised by AI systems.”
“I am thrilled to join the executive management team at CCC during such a pivotal time within the knowledge economy,” said Palmer. “CCC has always been a leader in removing friction in the intellectual property lifecycle for organizations that create, protect, and rely on copyrighted works to grow their businesses, and I look forward to our ongoing contributions.”