“Copyright” is about more than the right to create and sell products through primary channels; it includes the right to make copies of works in whole or in part in other channels and markets.
For authors and publishers, understanding this critical distinction can lead to opportunities for new revenue sources such as licensing for AI uses. The failure to exercise copyrights can lead to lost opportunities, as market failures encourage both piracy and legal loss of rights.
In this panel, industry experts discuss why asserting your rights in today’s market is the best way to safeguard their legal and commercial standing for the years ahead, and explain how rightsholders can effectively gain revenues and market insights through active promotion of rights in traditional and new markets.


