The Content Liberation Movement Comes to BookExpo America 2018

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Copyright Clearance Center and Ixxus are excited to participate in the 2018 “edition” of BookExpo America, taking place May 30 – June 1, 2018 in New York City at the Javits Center. More than just a tradeshow, BookExpo is where all those who play a key part in the publishing industry – authors, booksellers, distributors, librarians, technology partners, publishers and more – unite to share insight, learn about tools needed to grow business, and get the pulse of what’s trending in today’s shifting marketplace.

The Drawbacks of Traditional Publishing Workflows

A core theme of this year’s meeting is increasingly dynamic content consumption, and the new models and tools needed to keep pace – a common challenge among publishers, and one to which Renee Swank of Ixxus is no stranger. With 25+ years’ experience in content publishing and knowledge management, Renee has an extensive track record helping organizations drive business transformation to support content enrichment processes, as well as new ways to discover, search, and analyze content. “Even in an increasingly digital age, in many cases publishers are still relying on a workflow that confines their business by revolving around a specific format – the print book,” says Renee. “It becomes very difficult, if not impossible, to deliver content in innovative, high value ways – especially on mobile devices.”

Content Liberation – A Movement for Profitability and Sustainability

So, what’s the trick to breaking down the barriers, liberating your content, and securing the flexibility required to stay competitive? Renee and her colleagues at Ixxus know it all starts with a format-agnostic workflow: “Whether you’re mixing and matching pieces of existing content in new ways to drive revenue from new markets, or increasing efficiencies by pushing content to different platforms or formats all in one go, digital-first processes, and the associated mentality, have a direct, measurable impact on business performance.”

Learn More at the Can’t-Miss Panel

Learn more about digital transformation accelerators that can help editors and executives manage more effectively the full lifecycle of book and related content from editorial through publication, and beyond during The Content Liberation Movement panel on Thursday, March 31, 2018, 11:00 AM – 11:50 AM, Location 1E16, where Renee joins fellow panelists Max Riggsbee, Co-founder of Gadget Software, and Ankur Laroia, Leader of Solutions Strategy at Alfresco.

Additional Must-Attend Sessions

Covering Books from Cover to Cover
Friday, June 1st, 2018
11:30 AM – 12:20 PM
Location 1E16

CCC’s Chris Kenneally hosts a panel of influential journalists and analysts who cover national and international book markets. From the challenges of online commerce to bestseller lists dominated by authors with internationally-recognized brands, book markets in the United States, United Kingdom, and across Europe have much in common. Of course, national differences remain in spite of globalization. Apart from cultural preferences and languages, price discounting, which is a feature of US and UK markets that’s taken for granted, is forbidden by law in France, Germany and elsewhere. Panelists will discuss where they see room for more common ground.

State of the Industry: Publishing and Copyright Policy
Thursday, May 31st, 2018
10:15 AM – 11:00 AM
Location 1E12/1E13/1E14

Some of the most influential voices in copyright policy – Maria A. Pallante, President and CEO of the Association of American Publishers; Mary Rasenberger, Executive Director of the Authors Guild; and Keith Kupferschmid, CEO of the Copyright Alliance – explore the equities of copyright law as they relate to authors, publishers, and other aspects of the public interest, from the promise of global digital commerce to the evolving legal landscape in the courts and on Capitol Hill.

Christopher Kenneally

Author: Christopher Kenneally

Christopher Kenneally is responsible for organizing and hosting programs that address the business needs of authors and publishers of all backgrounds and sizes, including CCC’s weekly podcast series, “Beyond the Book.” He is author of “Massachusetts 101”, and his reporting has been featured in the New York Times, Boston Globe, Los Angeles Times, The Independent, WBUR-FM, NPR, and WGBH-TV. 
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