On the Road to Intelligent Content

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On the Road to Intelligent Content

Publishers have long dreamed of quickly and easily repurposing their catalogs for markets around the world. Transforming content, however, is no simple task. Some intelligence is required.

Dr. Alex Wissner-Gross, a fellow at the Institute for Applied Computational Science at Harvard University, has defined intelligence as a force to maximize future freedom of action. Intelligent content, therefore, strives to maximize its potential for the futures ahead, known and unknown. The earlier that content is embedded with intelligence, the more freedom of action it will have in the future.

The key point of intelligent content is that it’s about the relationships and metadata that are held together within a piece of content. The content is decorated with metadata around it and has relationships to other content. That ultimately makes it easier to query that data and bring that intelligence together. Somebody said intelligence is about making connections. It’s really that point of connecting that content using semantic enrichment to leverage the intelligence that’s there within those relationships, so you can find stuff that you didn’t know you were looking for.

The key point of intelligent content is that it’s about the relationships and metadata that are held together within a piece of content. You want to leverage the intelligence that’s there within those relationships, so you can find stuff that you didn’t know you were looking for.

View the full transcript here.

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Carl Robinson

Author: Carl Robinson

Carl Robinson has been in publishing since 1995 and has worked for Pearson Education, Macmillan Education and Oxford University Press. At Ixxus, Carl’s focus is upon helping clients look at business vision, goals and strategies around their content and tooling to enable flexibility and readiness to meet the ever-changing demands of the digital market.
Renee Swank

Author: Renee Swank

Renee Swank is a Senior Director of Sales at Ixxus (US), a subsidiary of Copyright Clearance Center. She has 25-plus years' experience in publishing content and knowledge management, helping clients support new digital-first and content-enrichment processes.
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