2019 Outsell Consumption Study-2

The velocity of content is accelerating

Your Annual Copyright License can help your business keep pace

Content sharing is at the heart of your organization.

From research and industry news to workforce trends and legislative reform, sharing content is essential in business as it fosters collaboration and speeds up innovation.

And work-related content sharing by professionals is on the rise – now more than three times the rate of 2016.*

To better understand this increased “velocity of content,” analyst firm Outsell, Inc., the voice of the data and information industry, recently completed its Information Seeking, Consumption and Use Survey in partnership with Copyright Clearance Center, Inc. (CCC).

How much do employees use & share information today?

14.1

print and digital publications accessed weekly

6.7

print and digital publications considered critical to job function

5.9

instances of content sharing per week

21

minimum number of people with whom content is shared

45%

of content shared is externally sourced

56

potential copyright violations per employee per week.

Source

2019 Information Seeking, Consumption and Use Survey - US, Outsell, Inc. www.outsellinc.com

Ways employees use information at work

1 Embedding a PDF version of a recent newspaper article about the company into the corporate newsletter for distribution to internal staff.

2 Storing market reports on collaboration sites and sharing to make critical decisions about business such as production and pricing, or to protect the company’s brand and reputation.

3 Storing select published content to substantiate claims made in promotional materials in the same system used to develop, manage and approve marketing content.

4 Hosting select documents on SharePoint or other collaboration applications including news articles, published literature, press releases, and other materials related to competitors.

5 Sharing research articles as a PDF attachment in an email to colleagues or storing related articles on collaboration sites for a more extensive review of existing literature.

Watch the video below for a refresher on how the Annual Copyright License empowers you to collaborate, manage copyright and drive your business forward.

Centralizing Information Services Across the Globe: The Otsuka Case Study

Find out how one global company is using CCC’s licensing and content solutions to effectively share content across all employees in 18 countries.

Find out more

Do your employees understand your company's copyright policies?

Most don’t.

Learn more

Questions on how to benefit from this increased content sharing, or your current CCC license or content solutions?

Contact Client Engagement

*2019 Information Seeking, Consumption and Use Survey – US, Outsell, Inc. wwwoutsellinc.com