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Product-country images : impact and role in international marketing

ISBN: 978-1-56024-237-6
Publication year(s): 1993
Author/Editor: PAPADOPOULOS/HESLOP
Publication type: Book
Publisher: HAWORTH PRESS INC
Pagination: 503
Language: English
Country of publication: United States of America
Rightsholder: HAWORTH PRESS/ TAYLOR & FRANCIS - BOOKS