Copyright Clearance Center Names Diane Pierson Vice President of Marketing
New Executive Brings Deep Online Product and Marketing Expertise to Benefit Rightsholders and Content Users
DANVERS, MA., July 20, 2009—Copyright Clearance Center (CCC), the world's leading provider of innovative copyright licensing solutions, today announced that Diane L. Pierson has joined CCC as Vice President of Marketing.
As a member of the senior executive team, Pierson will help guide the company's overall business strategy and is responsible for CCC's marketing and product management operations. Specifically, she will lead the organization's efforts to help rightsholders drive more revenues by making it easier for readers to share and distribute content online using CCC's global licensing tools.
Pierson brings 20 years of product strategy, launch and change management experience to her new role at CCC and has served in a variety of senior marketing and product development roles. Prior to her appointment, she was the Director of Product Value for the Global Client Development division at LexisNexis, a leading provider of information and business solutions. She has also held positions as Senior Director of Business Development at R.R. Bowker/Simba Information and as Global Marketing Director at Dun & Bradstreet.
"I am incredibly pleased to have such a seasoned and talented addition to our team," said CCC President and CEO Tracey Armstrong. "Diane brings a new level of industry knowledge and online technology expertise to our company and I am confident she will serve our customers well in this exciting and rapidly evolving marketplace."
Pierson hails from Easton, Pennsylvania, and received her B.A. in English from Kalamazoo College in Kalamazoo, Michigan and her MBA in Marketing from De Sales University in Center Valley, Pennsylvania. She and her husband will relocate to Massachusetts.
About Copyright Clearance Center
Copyright Clearance Center is the world's leading provider of innovative licensing solutions for the seamless sharing of knowledge. CCC's licensing services, combined with its Web-based applications and tools, allow tens of millions of people worldwide in corporations, universities, law firms and government agencies to use and share published information with ease. Since its founding as a not-for-profit company in 1978, CCC has created and expanded the markets and systems that facilitate content reuse and the distribution of royalties to publishers and authors around the world. Visit www.copyright.com for more information.
Copyright Clearance Center and the Copyright Clearance Center logo are registered trademarks of Copyright Clearance Center, Inc.