American Psychological Association Streamlines Online Content Licensing With Copyright Clearance Center's RightsLink®
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American Psychological Association Streamlines Online Content Licensing With Copyright Clearance Center's RightsLink®

DANVERS, Mass., March 18, 2008—The American Psychological Association (APA) has launched a streamlined online content licensing application that makes it easier and faster for APA customers to secure permission to use content from APA books and journals.

APA is accomplishing this with Copyright Clearance Center's RightsLink® application, the most widely used online, automated content licensing service. RightsLink has replaced a manual process that consumed APA staff time and slowed permissions delivery. Customers access RightsLink and order licenses directly from APA content online.

"RightsLink is proving to be a highly effective commerce and transaction engine for us," said Janice Fleming, Director of Business and Planning, PsycINFO, APA. "Our backlog of routine permissions requests has disappeared. Readers make their own requests, get prices instantly, make payments online, and get licenses immediately. We're getting very favorable customer feedback on RightsLink."

The APA has 143,000 members and publishes 53 journals and approximately 65 books per year. Journals include American Psychologist, Journal of Educational Psychology and Behavioral Neuroscience.

RightsLink is by far the most widely used solution for ordering permissions and reprints online. It is in use on more than 11,000 journals, magazines and newspapers, as well as thousands of books.

Publishers using RightsLink include Dow Jones, The New York Times, Elsevier, Springer, Taylor & Francis, O'Reilly Media, Time Inc, CMP Media, Oxford University Press, Nature Publishing Group, The University of Chicago Press, Blackwell Publishing and USA Today.

RightsLink generates new licensing revenue and improves customer satisfaction by providing a consistent, efficient experience for securing permissions and for ordering print, digital and custom reprints. It also provides an automated solution for processing author off-print orders. And RightsLink's real-time reporting capability provides publishers with a comprehensive window into licensing and reprint activity.

"RightsLink is proliferating throughout the STM world and content users have become accustomed to using it to secure reuse permission as well as hard copy and digital reprints," said Bob Weiner, CCC's Senior Vice President of Licensing. "APA is a leader in its field, so we are delighted it has joined the growing RightsLink community."

About Copyright Clearance Center
Copyright Clearance Center, which is celebrating its 30th anniversary, creates innovative licensing solutions for the seamless sharing of knowledge. CCC's licensing services, combined with its Web-based applications and tools, allow tens of millions of people in corporations, universities, law firms and government agencies to use and share published information with ease. Since its founding as a not-for-profit company in 1978, CCC has created and expanded the markets and systems that facilitate content reuse and the distribution of royalties to publishers and authors around the world. By offering rights to millions of the world's most sought-after publications, the company plays a major role in the global knowledge economy and encourages support for the principles of copyright. For more information please visit www.copyright.com.

About APA
The American Psychological Association (APA), in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States and is the world's largest association of psychologists. APA's membership includes more than 150,000 researchers, educators, clinicians, consultants and students. Through its divisions in 53 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance psychology as a science, as a profession, and as a means of promoting health, education, and human welfare. For more information please visit www.apa.org.


Copyright Clearance Center, RightsLink, and the Copyright Clearance Center logo are registered trademarks of Copyright Clearance Center, Inc.