Web-based Service Bridges Gap between Knowledge Sharing and Copyright Compliance
DANVERS, MA, June 8, 2006—Copyright Clearance Center (CCC), the world’s largest provider of text licensing solutions, today announced the launch of RightSphere™, a revolutionary Web-based rights advisory and management service that helps corporations promote collaboration and the free flow of published information while respecting copyright.
The first-of-its-kind service, which will debut June 11 at the Annual Conference of the Special Libraries Association (SLA) in Baltimore, is a major advance for companies that place high value on knowledge sharing and innovation. RightSphere provides a customized, comprehensive view of all rights assets held by a business and delivers unambiguous answers to the common employee question: “What can I do with this content?”
“RightSphere goes right to the heart of the fear, confusion and complexity that stifle companies from unleashing the value of the content they obtain,” says Chuck Richard, Vice President & Lead Analyst, Outsell, Inc. “It is a rights performance solution with a major productivity upside that knocks aside the logs in the corporate rights-clearing logjam. It captures CCC’s deep understanding of the value of content and the value of rights within an elegant solution for enterprises: deliver more game-changing content to employees with less rights angst and busywork.”
RightSphere makes information about a company’s content reuse rights instantly available to employees at their desktops, dramatically reducing the time it takes to verify copyright permissions. By consolidating all of these rights assets in a single, easy-to-access repository, RightSphere enables librarians and information professionals to organize and manage rights by country, city or department. These rights can come from many sources, including CCC’s annual licenses and per-use permissions, licenses obtained directly from publishers, aggregators and other information providers and licenses purchased from rights organizations in other countries. Utilizing RightSphere’s powerful administrative application, content and license managers can easily add, modify and delete records about publications, rights conditions and other content information.
Global pharmaceutical companies Novartis and AstraZeneca both are working with CCC as charter customers for RightSphere. Deborah Juterbock, global head of the Novartis Knowledge Center, calls RightSphere “a key element in our copyright and corporate compliance policies.”
CCC designed RightSphere for organizations that view collaboration as a key driver of innovation and growth. With so much information available at the speed of a keystroke, it has never been easier to copy, forward or e-mail content to anyone, at any time. But regularly distributing content without copyright permission violates most corporations’ IP compliance policies and conflicts with copyright law. Many companies instruct employees to ask corporate library staff for permission before they share published documents. This is a time-consuming process that disrupts employee workflow, consumes hours of librarian time and ultimately slows collaboration and innovation.
To avoid this delay, some employees distribute articles without waiting for permission, violating ethics policies and exposing organizations to claims of copyright infringement. In response, some companies institute restrictive policies on information sharing, hampering the company’s higher mission: to learn and grow. “That’s why it’s never been more important for companies to know what rights they have, and to give their employees access to them—quickly and easily,” says CCC Vice President of Marketing Bill Burger.
“RightSphere is designed for today’s knowledge economy, in which information collaboration is critical,” says Burger. “Published documents are shared among coworkers, customers and business partners at ever-increasing rates, but old methods of rights approval and rights management have failed to keep pace. RightSphere addresses a company’s need to boost
knowledge and innovation through better use of its information assets, while also complying with its own ethical and legal policies.”
How RightSphere Works
Using RightSphere’s administrative tool, librarians can easily enter details of their company’s unique content agreements into the system’s underlying database. Then, when employees want to use or share copyrighted content, they simply click the RightSphere button on their browsers and indicate how they wish to use the material. RightSphere, which requires little training, lets them know instantly, in easy to understand language, if and how they have permission to use the content. If they must purchase permission, they can easily do so using RightSphere’s e-commerce option.
Corporate librarians and information managers can generate customized reports and statistics on the use of the service, highlighting trends that for the first time provide insight into the full life cycle of content use throughout the organization. These reports help identify gaps in rights coverage and can help inform future purchasing decisions.
John Blossom, president of Shore Communications, says RightSphere “encourages users to ‘do the right thing’ with copyright compliance without guesswork,” and “will lead to more cost-effective use of content licensing agreements.”
RightSphere is scheduled for general availability this fall.
About Copyright Clearance Center, Inc.
Copyright Clearance Center is the world’s largest provider of text licensing services. These services, combined with CCC’s web-based applications and tools, allow tens of millions of people in corporations, universities, law firms and government agencies to lawfully use and share published information with ease. Since its founding as a not-for-profit company in 1978, CCC has created and expanded the markets and systems that facilitate content reuse and the distribution of royalties to publishers and authors around the world. By offering rights to millions of the world’s most sought-after publications, the company plays a major role in the global knowledge economy and encourages support for the principles of copyright. For more information please visit www.copyright.com.
RightSphere is a registered trademark of Copyright Clearance Center.
Copyright Clearance Center and the Copyright Clearance Center logo are registered trademarks of Copyright Clearance Center, Inc.