Nature Publishing Chooses Copyright Clearance Center's RightsLink to Handle Growth in Licensing Transactions
Copyright Clearance Center

Nature Publishing Chooses Copyright Clearance Center’s RightsLink to Handle Growth in Licensing Transactions

Leading STM Publisher Streamlines Copyright Permissions, Maximizes Staff Resources and Enhances Customer Service

DANVERS, MA, June 5, 2006—Copyright Clearance Center (CCC), the world's premier provider of copyright licensing and compliance solutions, today announced that Nature Publishing Group (NPG), a leading global publisher of more than 50 scientific journals, including Nature, the world’s most highly cited weekly multidisciplinary journal, has implemented RightsLink® to make it easy for individuals and organizations to obtain instant copyright permissions online to reuse NPG content.

RightsLink provides customers around the world with access to copyright permissions from NPG’s online publications (, improving customer satisfaction while also helping sales of digital content. RightsLink is used by thousands of publications, including those of SAGE Publications, the Journal of Bone & Joint Surgery and other leading STM (scientific, technical and medical) publishers, along with major magazines and newspapers, such as The New York Times and The Wall Street Journal.

"Nature Publishing Group is growing. In the past five years we've more than doubled the number of our publications, and we have millions of new online readers, extending our reach dramatically," said David Hoole, NPG's Head of Content Licensing. "The result has been an increase in copyright permission requests. With RightsLink, we're automating as much of our permissions process as possible, while hoping to improve customer service and reduce our administrative burden. RightsLink is a great solution and royalty revenues are already growing."

Hoole said NPG chose RightsLink because of its comprehensive permissioning capabilities and flexibility. "We were immediately attracted to the idea of turning permissions into an e-commerce function," he said. "It was easily adapted to our policy requirements, and the implementation project ran very smoothly."

RightsLink is an easy-to-implement, hosted licensing solution. From the point-of-content, it allows customers to order reprints and obtain reuse permission and publishers to be paid royalties. Currently, RightsLink is enabled on more than 7,000 publications.

“We are thrilled that NPG has chosen RightsLink,” said Bob Weiner, CCC’s Senior Vice President, Licensing. “The RightsLink mission is to work closely with publishers to identify new license revenues while improving revenues from existing sources and bringing about improved operational efficiencies. RightsLink provides an effective solution to address publisher’s specific business needs and opportunities.”

About Nature Publishing Group

Nature Publishing Group (NPG) is a division of Macmillan Publishers Ltd, dedicated to serving the academic, professional scientific and medical communities. NPG's flagship title, Nature, is the world's most highly-cited weekly multidisciplinary journal and was first published in 1869. Other publications and services include Nature research journals, Nature Reviews, Nature Clinical Practice, a range of prestigious academic journals, including society-owned publications, news content from and scientific career information from Naturejobs.

NPG is a global company, with headquarters in London and offices in New York, San Francisco, Washington DC, Boston, Tokyo, Paris, Munich, Hong Kong, Melbourne, Gurgaon and Basingstoke. For more information, please go to

About Copyright Clearance Center, Inc.

Copyright Clearance Center (CCC), a not-for-profit organization, is the world's largest licensing agent for text reproduction rights and provider of licensing services for reproducing copyrighted materials in print and electronic formats. CCC manages rights for thousands of publishers and hundreds of thousands of authors and other creators, either directly or through their representatives. CCC-licensed customers in the U.S. number over 10,000 corporations and subsidiaries (including nearly all of the Fortune 100), as well as thousands of government agencies, law firms, document suppliers, libraries, academic institutions, copy shops and bookstores. Copyright Clearance Center is at

RightsLink is a registered mark of Copyright Clearance Center.

Copyright Clearance Center and the Copyright Clearance Center logo are registered trademarks of Copyright Clearance Center, Inc.