With music such an integral part of the modern workplace, more and more business teams are using it to enhance presentations, meetings, training sessions and marketing messages. But while they might know Adele from ABBA and Beyoncé from Bieber, do they understand the licensing requirements of using music in videos and presentations?
“You can’t just take a commercial track and use it in a production without having permission both for the master recording as well as for the underlying composition.”
According to a recent study conducted by CCC, 37% of corporate marketing, sales, communications and training professionals claimed that the two biggest barriers to using music in the workplace were finding the right sources and getting copyright permissions. Hitting the right note is never as easy as you think.
Time to rethink that playlist
Anyone thinking about using music as part of presentations, videos and other workplace projects needs to think again.
• Music rights are complex: One piece of music and a single use doesn’t necessarily mean one license. Licenses range from public performance and synchronization to mechanical. You may need more than one.
• There’s more to music licensing than PROs: Did you know? Performance Rights Organizations (PROs) cover public performances and playback but not music sync and reproduction.
• Think sync: Companies need to educate all employees about synchronizations rights and the legal risks related to those rights. Make sure your colleagues don’t unwittingly lead your company into a legal wrangle over copyright.
• Licensing organizations vary greatly: Always check the reliability, reputation and resources of a company before engaging with it. The quality of indemnity can vary hugely from one company to the next.
RightFind Music: Getting it right
CCC recently launched an easy-to-use search and file management website designed to help you find, download and manage music. Users can choose from more than 500,000 tracks, all licensed for use in corporate presentations and video. The site simplifies copyright compliance, leaving users more time to focus on the job at hand.
The website, powered by APM Music, includes the Music Use License, which gives users the rights to use high quality music at work, secure in the knowledge that their company is backed by indemnification.
Speaking about RightFind Music, Adam Taylor, APM Music’s President, explains just how complicated music rights can be: “You can’t just take a commercial track and use it in a production without having permission both for the master recording as well as for the underlying composition. Some songs today have four or five writers, four or five publishers, plus a record company. You have to go to all of them to get permission.”
RightFind Music offers a solution. With it, you can find the right music without breaching licensing laws, dealing with copyright complications or putting up with licensing delays. With RightFind Music, everything you do – from sales meetings to product promotion – creates real impact. Music, words and images: it really is a winning combination.
So what’s next on your playlist?