Defending your content spend can be difficult. Data visualization helps information managers transform usage data into a clear, engaging story.
Research content has become particularly overwhelming, not just because of its abundance, but also because people’s access preferences are changing rapidly.
The clinical trial process needs to evolve – and for that the focus needs to be more on the patient and less on the disease.
Three ways an information manager can provide information that leads to overall company competitive advantages.
Information managers defending content spend need to make sure they talk to the right people and target the message for their needs.
If you’ve been subscribing to an ad hoc content purchasing process, consider the benefits of creating a content portfolio to better understand the content investment.
It’s not until information managers draw attention to the importance of third party content and its value that they can start to validate its costs.